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During the National Reunification Day May Day holiday (April 30 May 1), Ninh Binh’s tourism sector recorded a high increase in the number of visitors to local destinations.
Renewing tourism products, reviving night tourism, shifting from quantity to quality are new directions for Ninh Binh’s tourism sector.
Despite global tourism headwinds linked to geopolitical conflicts, transport disruptions and surging travel expenses, Vietnam’s tourism sector has sustained strong growth, underscoring the destination’s resilience and rising international profile.
Looking ahead to 2026, the tourism sector targets about 25 million international arrivals, 150 million domestic holidaymakers and total revenue of around 1.12 quadrillion VND (approximately 43 billion USD), reflecting its ambition to develop tourism into a spearhead economic sector in line with the Government's goals.
The tourism sector of the northern province of Ninh Binh welcomed over 19 million visitors during 2025. This totalled a gross revenue of over 21,2 trillion VND, exceeding its yearly plan.
Ninh Binh's tourism strategy aims to comprehensively digitise data on heritage sites, destinations, and services, while simultaneously developing a new-generation smart tourism application. Building on the breakthrough results of the previous phase, Ninh Binh's tourism industry is determined to shift its strategy from "quantity" to "quality" improving services, products, and competitiveness of the local destinations.
Tourism revenue for the January-October period was estimated at 77.4 trillion VND (2.93 billion USD), up 19.8% year-on-year, while accommodation and food service revenue climbed 14.6% to 695.1 trillion VND. Major destinations including Hanoi, Ho Chi Minh City, Quang Ninh, Khanh Hoa and Phu Quoc all reported sustained increases in international arrivals.
Hanoi’s tourism sector has activated a package of 80 new tourism offerings to showcase its cultural heritage while celebrating the 80th anniversary of the August Revolution (August 19) and National Day (September 2), according to the municipal Department of Tourism.
With the goal of developing tourism ecosystem in a smart manner, Ninh Binh province’s tourism sector has stepped up the application of digital technology and artificial intelligence to improve visitors’ experiences and connect tourism value chain.
After being badly-hit by the Covid-19 pandemic, Ninh Binh’s tourism sector is enjoying strong recovery with impressive revenue growth, from 682 billion VND to 10 trillion VND in 2025, thus contributing to affirm its position as an attractive destination in the Northern region.Ninh Binh Tourism Week 2025 themed “The Golden Colour of Tam Coc – Trang An” has attracted a huge number of domestic and foreign visitors.
Viet Nam is embarking on an unprecedented administrative restructuring, with the number of provinces and cities set to be reduced by nearly half. This is not only a major step forward in institutional reform but also presents a golden opportunity to reshape the national tourism map towards stronger regional integration, sustainable development, and heightened competitiveness.Tourists visiting the Citadel of Quang Tri.
Ninh Binh province’s tourism sector saw positive signs as it recorded an increase of 17% in tourist arrivals and nearly 20% growth in revenue as compared to the same period last year.
International tourist arrivals to Vietnam also saw a significant increase at the end of January and the beginning of February, driven by favourable visa policies and effective promotional efforts by local authorities. Tourists in the Central Highlands city of Da Lat.
The tourism sector emerged as a bright spot in Vietnam’s socio-economic landscape in 2024, surpassing key targets for visitor numbers and revenue. As a result, it became a major economic driver, contributing significantly to the socio-economic development of both localities and the country as a whole. Tam Chuc pagoda - a tourist attraction in Ha Nam province (Photo: VNA)
The Ninh Binh’s tourism sector continues to enjoy positive performance with increasing number of tourist arrivals and a growing amount of revenue in November.A wide range of cultural activies were held and attracted a large number of domestic and foreign visitors.
Under the province’s digital transformation plan for the 2021-2025 period, Ninh Binh’s tourism sector is striving to synchronically develop a smart tourism ecosystem and apply AI, tourist virtual assistant and other advanced techniques to serve tourists, community, travel firms and state mangament agencies so as to turn tourism into a spearhead economic sector. Foreign visitors use smartphone to scan QR Code to access information about Hoa Lu historical relic site.
In the first ten months of 2024, Ninh Binh’s tourism sector was estimated to earn over 7.77 trillion VND (307 million USD), posting a year-on-year increase of 40.34% and making up 94.22% of the yearly plan, according to the provincial Statistics Office.International tourists visit Trang An ecological site.
